News
UK to unveil new £7.5m ‘Make Mine Milk’ campaign
Dairy UK has announced a new advertising campaign for liquid milk, worth £7.5m over three years.
The ‘Make Mine Milk’ campaign will use posters, press, online media and PR to promote liquid milk, aimed at families with a focus on young people aged 15–24 years old. Work is being driven by the dairy industry’s Milk Marketing Forum, with support from Dairy UK, and the project has just been awarded a promotional grant of €3m from the European Commission.
Sandy Wilkie, sales and marketing director for Robert Wiseman Dairies and chairman of the Milk Marketing Forum, said: “We’re extremely happy with the Commission’s decision to co-fund our industry activity and we look forward to getting this exciting campaign up and running over the next couple of months.”
Dairy UK director general, Jim Begg, added: “This activity comes at an important time for the industry, and represents a welcome revival of the promotion of liquid milk in Great Britain. I’m certain that the campaign will prove a big success, and its benefits will be felt across the supply chain, from producers to milkmen.”
The ‘Make Mine Milk’ campaign will run for three years in England, Scotland and Wales and will be implemented by London-based agency Kindred. The first adverts will appear early in the New Year.
Source: Dairy UK
See also
Latest news
| |