Bottled water is to be given to football fans watching Euro 2012 games in bars to try and cut anti-social behaviour in Harrogate (UK).
Harrogate's community safety partnership said alcohol consumption increases during major tournaments and often leads to violence.
The campaign encourages drinkers to substitute an alcoholic drink for a drink of water.
A similar project was run in the town during the 2010 World Cup.
Mel Greaves, anti-social behaviour officer for the Harrogate District Community Safety Partnership, said: "The levels of violence and anti-social behaviour in Harrogate town centre did not increase in 2010.
"Drinking water between alcoholic drinks has health benefits as well as reducing the number of calls made to the police and visits to hospital."
The partnership is providing more than 1,000 bottles of water in participating pubs and bars.
Source: Mountain Valley Spring Company
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