UK supermarket chain Morrisons has appointed the UK’s first dedicated bake officer who will be responsible for monitoring buying trends prompted by the hit TV series The Great British Bake Off, and ensuring that the supermarket has the most popular ingredients in store.
Keen baker Anastasia Duncanson, aged 30, from Southport, was surprised to receive the job offer by cake but cannot wait to tuck in to the role of dedicated bake-watcher and advising the supermarket on trending ingredients inspired by this Great British Bake Off’s delicious mix of technical challenges and showstoppers.
Bake officer, Duncanson said: ‘Being chosen to watch TV and react to baking trends is an absolute dream job so I am delighted to be appointed to the dedicated role of Bake Officer. I will be keeping a close eye on trends and managing demand to ensure we satisfy the baking needs of our eleven million customers.”
The rise in home baking over the past five years is widely attributed to the TV show and each episode provokes a run on certain home baking items. Last year Morrisons saw an unprecedented spike in glace cherries and almond extract up 163 per cent and 110 per cent respectively.
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