Magnum New York is the first ever ice cream pop-up concept of its kind for Magnum Ice Cream in the US. Guests can design their very own Magnum ice cream, complete with a number of toppings, at the Make My Magnum bar.
The ‘Make My Magnum’ experience involves choosing a unique flavour combination from the hundreds available by choosing up to three toppings from nine selected ingredients. These toppings are then paired with a vanilla bean ice cream bar and a choice of Magnum coating (milk or dark) made with Belgian chocolate.
The pop-up concept was previously launched in several markets around the world, including London, Paris, Shanghai and Tokyo, and most recently at the Cannes Film Festival.
“Since coming to the US three years ago, Magnum Ice Cream has solidified itself as an icon of premium chocolate pleasure and as the ultimate fashion accessory,” said Nick Soukas, brand building director for US Unilever ice cream. “The ‘Make My Magnum’ concept offers fans the most decadent ice cream experience, allowing them to design a bar with customised toppings and chocolate coatings. Summer in New York has never been more indulgent.”
Magnum New York will be open until 30 September 2013.
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