Unilever introduces apple-flavoured Magnum

Shaun Weston20 Mar 2013

Unilever's Magnum has strengthened its chocolate snack offering with the launch of Magnum Kisses Tarte aux Pommes and Magnum Kisses Minis range.

Magnum Kisses Tarte aux Pommes will be excusive to the OOH sector for the summer. Magnum Kisses Minis have launched exclusively to the IH channel and will come in a treat format and comprise two new flavours: Creme Brulee and Meringue Et Fruits Rouges.

Caterina Di Felice, brand manager for Magnum at Unilever UK, said: “Growing over 17% in value sales in the latest 12 months, Magnum’s popularity continues to gain momentum and the success of Magnum enables us to continue to offer consumers something new and exciting.

“As the only apple-flavoured ice cream in the OOH market, Magnum Tarte aux Pommes promises the same taste credentials as the rest of the Magnum range, appealing to existing Magnum fans who want to try something new while attracting new consumers currently opting for a luxury on-the-go dessert with a first-to-market flavour.

“Magnum Kisses Minis extends the French patisserie theme to offer consumers variety in a format that's perfect to celebrate your everyday unwind moment in an indulgent and unique way."

Magnum Tarte aux Pommes ‘Kiss’ (RRP £2) will be packaged in an 80ml brown and bright green box. Magnum Kisses Minis (RRP £3.99) will be packaged in a brown box with contrasting colours for each variant.