Unilever baking brand Stork has launched a new £1.6m Easter marketing campaign to promote its most recent innovation, Stork with Butter.
The campaign will comprise TV, social and digital video-on-demand marketing. A new TV advert, debuting on 7 March, will launch the campaign and show consumers how Stork with Butter can be used to make cakes, and how it is perfect for creating buttery and creamy icing. Like previous creatives for the brand, the TV ad shows two women baking cakes, one using Stork with Butter and the other using conventional block butter, demonstrating how easy it is to produce fluffy cakes with a buttery taste using the latest innovation from Stork.
The closing frame will invite consumers to search for the brand’s hero Easter recipe: a white chocolate Easter Bunny cake.
Stork brand manager Pedro Costa said: “We’re excited to launch our Easter campaign which shows that ‘Every Cake’s A Winner’ when you bake with Stork with Butter, producing a rich, creamy icing and a buttery taste every time.”
The product has generated over £2.3m in value sales and sold more than 1.8m units since it was launched last year.
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