Unilever, through the Unilever Foundation, in partnership with PSI (Population Services International) has launched Waterworks, a not-for-profit programme that will provide safe, clean drinking water to communities in need around the world.
Waterworks operates through a Timeline application developed jointly with Facebook.
Keith Weed, Unilever’s chief marketing officer, said: “We have made a public and ambitious commitment through the Unilever Sustainable Living Plan to provide safe drinking water to 500 million people by 2020. But to overcome a challenge of this scale, we cannot achieve this change alone. We need to work in partnership.”
Initially launched as a beta pilot, Waterworks is among the first Timeline applications for charitable giving, connecting Facebook users around the world with real individuals and communities in need.
People will be invited to sign up to Waterworks and connect the application to their Facebook Timeline. They will partner with a PSI-trained 'Waterworker' and choose a small daily donation. Their funds will directly support the water-poor communities, where Waterworkers will provide education about the benefits of clean drinking water and distribute life-saving Pureit water purifiers and sachets to families in need.
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