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United Biscuits launches new Hula Hoops campaign
United Biscuits is to launch a new Hula Hoops integrated campaign featuring new TV advertising to support the launch of its partnership with TV show ‘Britain’s Got Talent’.
The new £1m TV advertising campaign will go live on 1 March to encourage consumers to celebrate the association with Britain’s Got Talent by claiming a free talent lesson with every pack of Hula Hoops.
The Hula Hoops integrated campaign is part of the off-air deal for Britain’s Got Talent signed between UBUK and FremantleMedia Enterprises.
Source: United Biscuits
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