Universal Robina said the move would help it expand its product range while helping the 150-year-old New Zealand group – maker of Griffin’s Biscuits, ETA Salty Snacks and Nice and Natural bars – to enter new markets.
“We believe Griffin’s is a natural, strategic fit to our existing snack foods portfolio given its strong brand heritage in New Zealand, a country trusted worldwide in having high credibility when it comes to food quality, safety and authenticity,” said URC president Lance Gokongwei.
URC, founded by ethnic Chinese tycoon John Gokongwei in 1954, is a major food company in the Philippines, selling products ranging from coffee, chocolates, meat and poultry goods to noodles, animal feed, veterinary products, sugar and flour. It has operations in several other Asian countries and exports to the US, Europe, the Middle East and Africa.
Source: Universal Robina Corp
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