Upbeat High Protein Dairy Drink

Shaun Weston7 Mar 2013 (Updated 16 Apr 2013)

The Good Whey Company has introduced Upbeat, a fresh, high protein dairy drink in strawberry and mango & passion fruit flavours.

The new drink is low-fat and is made using real fruit. The accompanying £2m marketing campaign uses the slogan ‘Powered by protein’.

Special sleeves incorporating UV protection from CCL Decorative Sleeves are being used to protect and enhance the quality of a new range of high protein dairy drinks, as well as creating a distinctive on-shelf presence for the brand.