The Good Whey Company has introduced Upbeat, a fresh, high protein dairy drink in strawberry and mango & passion fruit flavours.
The new drink is low-fat and is made using real fruit. The accompanying £2m marketing campaign uses the slogan ‘Powered by protein’.
Special sleeves incorporating UV protection from CCL Decorative Sleeves are being used to protect and enhance the quality of a new range of high protein dairy drinks, as well as creating a distinctive on-shelf presence for the brand.
- Japanese firm Mitsui acquires 15% stake in Turkish packaging leader Sarten
- US juice manufacturer Juice Tyme acquired by private investment firm
- Frozen food federation builds huge ice wall to highlight food waste problem