In the United States, Dallas-based Borden Dairy has launched LaLa Greek yogurt smoothies, aimed at the on-the-go consumption market and supported by an advertising campaign with the slogan: “From now on, having your yogurt on the go will be known as #yogurting.”
The drinkable Greek yogurt smoothies are available in wild strawberry, harvest peach and tropical mango flavours. The regular yogurt smoothies are available in 14 varieties, including strawberry banana cereal, pecan cereal, pina colada, mixed berry, strawberry kiwi and creamy coconut.
A 6.7oz serving of the harvest peach flavoured Greek yogurt smoothie contains 160 calories, 2.5 grams of fat, 18 grams of sugar and 12 grams of protein. The yogurt smoothie in the mixed berry flavour contains 180 calories, 4.5g of fat, 25g of sugar and 5g of protein per 7oz serving.
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