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Veen and Qasimi join forces at London Fashion Week
Finnish premium bottled water company Veen Water has teamed up with luxury clothing label Qasimi to ensure the company’s eponymous water brand mingles with leading houte couture designers at London Fashion Week.
Veen will be the official water at the Qasmi show and after-party, set to take place 21 February 2009. This is the second consecutive year that Qasimi has teamed up with Veen, having showcased its first ever collection last year.
Qasimi was founded by Elliott J Frieze and Khalid bin Sultan Al Qasimi, the eldest son of Shaikh Saqr bin Mohamed Al-Qasimi (the ruler of Ras Al Khaimah, United Arab Emirates). In its latest textile collection, inspiration has been drawn from the times of the Maharajah.
“Veen is a perfect match with the standard of our show – 100% luxury,” said Frieze, one half of the talented clothing design duo.
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