100% pure, Vertical Water is tapped fresh, then bottled. Nothing is added. It is naturally low-calorie, with a lightly sweet, thirst-quenching taste.
Maple water is being touted as one of nature’s best-kept secrets and a sweet opportunity to tap the potential of New York’s extensive forest network.
As temperatures warm and maple sap starts flowing, gallons of it are collected and boiled down to make syrup. But the subtly sweet watery sap also tastes great straight from the tree, said Michael Farrell, director of Cornell’s Uihlein Forest in Lake Placid and author of a recently released comprehensive maple guide, ‘The Sugarmaker’s Companion.’
Maple sap is water that is filtered as it travels vertically up from the soil, through the roots and up the tree trunk, gathering a small amount of sugar and minerals along the way. “The minerals occurring in highest concentrations include calcium, potassium and magnesium, and the sap is also an excellent source of manganese,” Farrell noted.
Paolo Cugnasca, managing director of Feronia Forests, approached Farrell a few years ago for advice on novel approaches to gaining income from forestland without having to cut down trees. Farrell suggested bottling maple sap. The challenge, however, was that sap is only available for a short time every spring and spoils quickly. So Farrell directed Cugnasca to Cornell’s Food Venture Center at the New York State Agricultural Experiment Station in Geneva, where Feronia was able to test and perfect a process to extend the sap’s shelf life to at least one year.
“We never could have done any of this without Cornell,” Cugnasca said.
If the popularity of coconut water is any indication, there could be a big market for an all-natural product that is mostly water with a bit of sweetness and minerals, Farrell said. In taste tests conducted at Cornell’s sensory laboratory, participants preferred maple water to coconut water, he added.
The success of the product would be a big boon to the state’s maple producers and forest owners, Farrell said. Cugnasca is now working with members of the New York Maple Producers Association near its western New York bottling plant to supply sap for the first batches of Vertical Water.
“With only 1% of the maple trees in New York currently being tapped, that’s amazing untapped potential,” Cugnasca said.
Source: Feronia Water/Cornell University
© FoodBev Media Ltd 2024