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Vestal Vodka launches in Waitrose
Vestal Vodka, the unique range of artisan sipping vodkas from William Borrell, is launching Vestal Vodka into Waitrose (UK) from the beginning of November.
Already stocked in Harvey Nichols across the UK, Vestal Vodka, is promoting the Waitrose launch with a viral commercial and social media campaign to help drive sales in store.
Vestal has created an online viral commercial, with HERO Media and director, James Sinclair-Smith, based on the concept of ‘Power Play’. It explores the relationship between a man and a woman and their shared love of Vestal, the company said.
William Borrell, founder and owner said: “In keeping with Vestal’s irreverent and naughty take on life this commercial demonstrates our understanding that our customers aspire to have unadulterated fun and enjoy twisting the social norm.”
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Source: Vestal Vodka
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