The impressive range of entries in the best convenience or on-the-go packaging category of the World Food Innovation Awards 2016, highlights a number of important trends.
The EasySnacking container by Løgismose is a complete solution that meets the growing demand for eating on-the-go. The pack’s attractive smooth lines are further enhanced by in-mould labelling which allows the use of high quality graphics, pictures and logos to create on-shelf impact.
VITL’s nutrition pack aims to avoid the need to navigate aisles of brown glass bottles. Each 28 pack has been innovatively designed to both fit through the letterbox and be retail ready. In order to do this VITL had to remove almost any dead space by nesting the blister strips. Each daily strip has been brilliantly designed to be tearable for on the go consumption, with helpful daily labelling, making it easier than ever to stay healthy whilst on the go. Saving the consumer the hassle of pre-packing their own vitamins and the hassle of multiple bottles.
Baby Gourmet is growing quickly as a leader in the organic baby food category, and Slammers, makers of organic snacks for kids, wanted to market to an older demographic. They reached out to Kaleidoscope to help them design a pouch-based snack product that would appeal to the 12-18 year old age group. In order to attract both mums and kids, packaging would need to clearly communicate super food ingredients as well as contain a cool factor—important for kids who would be pulling it out during school lunch.
Les Twists brings a new solution in the field of individual hand-held meals and snacks. With this packaging, the sauce and the product are in separate compartments of the package and are mixed only at the time of consumption by a simple twist of the cover. The contents are no more bathed in the sauce. This provides a fun and friendly character to the packaging.
Meanwhile, Yowk from RPC Bebo UK sees a thermoformed polypropylene pot that allows consumers to enjoy the convenience of a perfect soft-boiled egg in just five minutes. The pack includes a pre-boiled egg, bread sticks, a spoon and seasoning. Consumers simply remove the lid and contents, leaving the egg, and fill the container with boiling water. After five minutes, the egg is ready to eat. The lid doubles as an egg cup. The spoon incorporates a small sharp ‘tooth’ to remove the top of the egg.
Mentos shaped flexible stand up refill pouch stands out from competitive pouches on the shelf, it was designed to replicate the shape of the ribbed rigid container, provide distinct differentiation to other products on the shelf, and not impact filling efficiencies.
Chai Point’s Chai flask is neat and well-designed unique heat retaining use and throw flask. It took the company nine months to get the pouch specifications and the design right. With tea as anchor beverage it presents Chai Point with an opportunity to disrupt the tea-breakfast segment with great made-for-tea products in great packaging.
© FoodBev Media Ltd 2024