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Vimto brand reaches £50m milestone
Vimto is now significantly outperforming the market, growing at a rate of 31.4% YOY, and in the last year alone, an additional one million new households have purchased the brand.
The success is a result of Vimto’s biggest ever £6m marketing investment to support its fully integrated ‘Seriously Mixed Up Fruit’ campaign, together with increased distribution and stronger household penetration.
Vimto’s senior brand manager, Emma Hunt, said: “Vimto has achieved its highest ever value and is growing six times faster than the highly competitive soft drinks market. Our strong multimedia programme has helped us to reach our teen target audience, and the introduction of Cherry Vimto has attracted new consumers to the brand.”
Source: Vimto
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