Vimto Soft Drinks will be taking the Levi Roots brand on tour with a major campaign that includes festival sponsorship and a nationwide sampling programme.
Levi Roots will be the official soft drinks sponsor of Parklife, Osfest and Mifest, which all take place during the UK's summer festival period.
The heavyweight investment supports the brand's strap line; 'put some music in your glass', which recognises the 'Reggae Reggae' entrepreneur's own love for music.
As well as featuring on event promotional material that will targetms of consumers across the UK, the brand will target 50,000 festival goers with free samples of Levi Roots 500ml fizzy Caribbean Crush and Mango 'n' Pineapple to boost trial.
The brand is also promoting the Levi Roots range of delicious exotic fruit juices by serving them as mixers behind bars to create delicious cocktails.
Since its launch in May 2011, Levi Roots soft drinks has reached a retail sales value of £3.9m and continues to grow.
Source: Vimto Soft Drinks
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