Vimto is launching a new summer advertising campaign which will target social networking.
Set to launch in June, Vimto will kick start the campaign by running online versions of its award-winning 'Lowrider' advert with music video entertainment platform, Vevo, the official music video provider to Youtube.
The campaign will also see Vimto as the main sponsor of an exclusive music video release, giving the brand access to the 12 million unique visitors that stream around 180 million videos each month.
As the latest phase of Vimto’s ‘Seriously Mixed Up Fruit’ campaign, the activity will be supported by a significant audio and video presence on online music websites Spotify and we7, and through key teenage online networks such as MTV, from June to September.
In addition, the brand will also once again be joining forces with InSkin Media to provide a strong multimedia promotion.
- Soho Coffee moves into leisure centre market
- Mocon creates four business units to support global footprint
- Food manufacturers welcome first stage funding success