Vimto launches digital outdoor campaign
Following its online collaboration with MTV and video premiere promotion Vevo, Vimto has launched another partnership as part of its increased investment in digital media.
Vimto’s ‘Low Rider’ advert will be shown over half a million times to airport users on Broderick Touch vending machines in Manchester airport until the end of September, driving awareness and sales of Vimto 500ml Fizzy and Still during the peak holiday season.
The Vimto advertising will feature on Broderick Touch vending machines at Manchester, Edge Hill and Liverpool John Moore’s Universities (UK) during their busy Freshers’ Weeks.
Previous trials with the Broderick Touch vending machines have shown an increase in sales uplift of more than 15% compared to previous vending sales in the same venues.
Source: Vimto
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