As part of the new partnership, Vita Coco will supply its various functional drinks to volunteers during the charity’s Big Spring Beach Clean, scheduled to take place across 150 UK beaches between 28-31 March 2014.
“We’re delighted to support the UK’s leading environmental surf charity to better protect beaches from marine litter,” said Vita Coco Coconut Water Europe CEO, Giles Brook. “As a brand, Vita Coco was born on the beaches of Brazil, so we fully support the importance of protecting our beautiful beaches for future generations to enjoy. We are excited to roll our sleeves up and get stuck in to cleaning beaches all around the UK this March.”
© FoodBev Media Ltd 2024