The most important global event to concentrate exclusively on nutraceuticals, raw materials, and functional food and drink ingredients, Vitafoods Europe, is set to celebrate its fifteenth anniversary, by staging its biggest edition to date.
Vitafoods Europe, and the co-located Finished Products Expo, which take place from 22-24 May 2012 at Palexpo, Geneva, are on course to exceed last year’s record-breaking events, when more than 10,000 attendees benefited from cutting-edge insights from leading industry experts.
Vitafoods Europe caters to a rapidly growing nutraceuticals industry, which is projected to be worth $207 billion by 2016. With the market booming, both events are set to welcome hundreds of ingredient suppliers, dietary supplement manufacturers and equipment and service providers over the three-day show, along with thousands of industry experts discussing the key developments shaping the market.
The New Products Zone, located at the show entrance, will act as a guide map for visitors wishing to plan a route that encompasses new products of interest. Over 150 new products are expected this year.
New for 2012, the Poster Sessions on the exhibition floor will give researchers an opportunity to share their innovative projects with other potential collaborators, researchers and commercial partners or investors.
Chris Lee, portfolio director of Vitafoods Europe, said of the new feature: “It is essential to support fresh ideas and new projects which will keep the nutraceuticals industry as forward-thinking as possible. The Poster Sessions will provide an opportunity for worldwide scientists to demonstrate their original research and for visitors to learn more about their results and how it could effect product development in the future.”
The free to attend Supplier Seminars will give visitors the chance to see some of the latest products in action and receive detailed information on the benefits to their business. More than 25 sessions will take place over the course of the three days.
VitaTrend, a joint initiative between Vitafoods and Innova Market Insights, will examine emerging trends that will impact on new product activity in the nutritionals and functional foods market. At the forefront of this year's sessions will be the impact of the publication of the European Commission’s ‘Union list’ for generic health claims. VitaTrend will feature daily 30-minute presentations from Innova Market Insights experts.
In addition, the international food and nutrition policy consultancy EAS will offer visitors free one-on-one sessions tailored to the needs of their companies. These will include advice on regulations regarding product formulas and labelling to assist with marketing plans.
Also on the show floor, Mintel’s Product, Ingredient and Consumer Insights Pavilion, will feature presentations and tasting sessions that bring research to life while investigating trends. Mintel experts will provide real market examples and then forecast how the trends will shape the future of the industry.
Aside from Mintel’s Pavilion, the *International Pavilion*s will enable visitors to meet with new suppliers and learn about local products from regions throughout the world including China, France, India, Belgium, Serbia, Korea and the USA, while the Service Pavilion will help visitors source services from regulatory experts to contract manufacturers.
Alongside Vitafoods Europe, co-located Finished Products Expo will host its own dedicated features, including the New Products Zone, which offers visitors a guide to where the latest innovations are being showcased. Also expected to be popular with visitors is the Tasting Bar @ FPE, which provides the opportunity to sample the latest innovations in the functional food and drinks market and vote on the best product in each category.
Vitafoods Europe conference
Away from the show floor, Vitafoods Europe will also host its annual scientific and commercial conference with an agenda that has been shaped and peer reviewed by its new executive advisory board, which consists of renowned scientists and commercial experts.
More than 40 presentations will discuss consumer trends, the global performance of functional food and drink, health claims, clinical trials and human testing, brain and mind health and regulation. Delegates will be able to learn about essential nutrients and cognitive function, generating food structures to aid consumer weight management and how to better measure food quality.
“The conference is a respected forum for scientific developments and with the peer-reviewed content we’re confident the programme for 2012 will have sessions to help R&D, brand and corporate management to develop products in new markets and discuss new applications,” commented conference producer Lynne Evans.
Visitors, exhibitors, delegates and speakers will also be able to attend the Vitafoods Europe Discussion Forum, chaired by Guy Valkenborg from EAS and featuring a panel of leading experts in the fields of marketing, regulation, ingredients and finished products. The 2012 discussion will focus on ‘The future of innovation in Europe: the key areas of opportunity and concern in the next five years’.
Source: Informa Exhibitions
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