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Voltz Distribution secures UK licence for Voltz Energy Shot Drink
Voltz Distribution UK has announced that it has secured the rights for exclusive UK distribution of the ‘Voltz 5-hour energy shot’ health drink.
“The energy shot market sector has exploded in recent years and reached unprecedented sales of $500m in the US in 2008,” said Rob Arnold, CEO of Voltz Distribution UK. “However, most high-energy drinks are not actually very healthy. Many fizzy energy products contain large amounts of sugar and caffeine, which although give an instant boost, can make you ‘jittery’ and result in a ‘crash’ several hours later. It’s also necessary to consume a large volume of liquid to feel the benefit of these drinks.
“The Voltz energy shot is a completely different concept. It’s made up of a combination of B vitamins, amino acids and antioxidants. The concentrated bottle of energy doesn’t contain carbohydrates, and only supplies two calories, giving the consumer an energy boost without the sugar and high concentrations of caffeine.
“Due to its low calorie content and high nutritional value, it’s the perfect choice for those following a calorie-controlled diet. It’s already proving to be a hit with the consumers, with initial pilot sales of Voltz in forecourt stores throughout Kent recently resulting in the product selling out within two hours on each day of trial.”
Voltz doesn’t need to be refrigerated, so can be stored at room temperature, and has the benefit of a recommended retail price of just £1.79.
“With such broad consumer appeal, the product looks set to take the UK market by storm,” added Rob Arnold. “We’ve already seen significant interest from retailers and consumers, and anticipate this product will pave the way in revolutionising the healthy drinks market within the UK.”
Source: Voltz Distribution UK
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