“We are thrilled to be bringing this new look for Volvic to British consumers,” said Alastair Strang, brand lead for Volvic. “Consumer testing has shown us that this fresh new new look differentiates Volvic from its competitors and has a much stronger standout on-shelf.
“But this is just the beginning. Beginning this autumn, Volvic will launch a £1m (media equivalent value spend) new 360º campaign across TV, social and above the line advertising to launch our new positioning.”
The new look packaging will hit stores throughout August and September 2014. More details about Volvic’s new campaign will be unveiled in the coming months.
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