In collaboration with Disney UK, Volvic has created a range of Star Wars-branded collectable, limited-edition mineral water bottles.
The bottles, featuring Star Wars characters on pack, were designed with hydration in mind and aim to encourage water consumption and make drinking water more fun for families. The bottles are available in five character variants: Chewbacca, Stormtrooper, Darth Vader, C-3PO and Boba Fett. The limited edition bottles will launch in a range of retailers across the UK from 1 December, ahead of the UK release of Star Wars: The Force Awakens later in the month.
Volvic will “bring the campaign to life” in more than 2,000 stores with life-sized bottle stands designed like Star Wars characters, and a suite of eye catching Star Wars display units, the brand said.
Volvic brand manager Adrienne Toner said: “We are really excited to launch our collectable limited edition bottles of Volvic water featuring Star Wars characters. This is the first time we have launched character-designed bottles in the UK, and we believe they are great for encouraging families to drink more water. They will be available from the beginning of December, and we hope that they will be a hit with Star Wars fans!”
Marianthi O’Dwyer, vice-president FMCG licensing sales EMEA for Disney, added: “We know parents can find it a challenge to ensure their children are getting enough water each day, and children often pick food and drink with their favourite characters on, so these Volvic Star Wars bottles offer parents a fun and simple option.”
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