Backed by research at the Rambam Health Care Campus and the Technion medical faculty in Haifa, Israel, the WakeUp Post Lunch Waker daily beverage helps alleviate after-lunch fatigue.
The study, published in the Israel Medical Association Journal, showed that, unlike caffeine, WakeUp has a long-lasting effect and is not affiliated with elevated blood pressure or pulse rate.
“PLD is a significant and costly problem,” said Eli Faraggi, CEO of InnoBev and developer of WakeUp. “With this afternoon drowsiness comes reduced productivity, lower work quality and an increase in errors, accidents and injuries. Known solutions for PLD, such as drinking coffee or energy drinks, can boost alertness and performance for a short time, but can also raise blood pressure or pulse, impact mood and eventually loss of effectiveness due to increased tolerance. WakeUp can help improve productivity while helping keep employees healthy and safe.”
Since PLD is embedded in our biological clock, about seven hours after waking up the body systems slow down; blood pressure, body temperature and cortisone/cortisol levels drop and blood glucose levels fluctuate.
A double-blind, placebo-controlled study published in the Israel Medical Association Journal assessed the effectiveness of WakeUp in combatting afternoon sleepiness. Blood pressure and pulse were higher two hours after caffeine ingestion, compared to WakeUp and a placebo. Unlike caffeine, WakeUp wasn’t associated with increased heart rate and blood pressure.
UPDATE: This article was updated to reflect the fact that the drink was launched in 2013, and to highlight the new study results.
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