The icon, part of the company’s healthier food initiative, is an effort to implement a transparent, summary icon for its private label brand products backed by rigorous nutrition criteria. ‘Great For You’ will initially appear on select Walmart Great Value and Marketside items and on fresh and packaged fruits and vegetables at Walmart US stores nationwide this spring.
By extending ‘Great For You’ to fruits and vegetables and nutritious food options the company will make it easier for its customers to build healthier diets, the company said.
“When it comes to food, our customers want a variety of choices, but they also want help identifying healthier options. Customers asked us to make healthier food choices easy while keeping prices low”
Andrea Thomas, senior vice president of sustainability at Walmart, said: “Walmart moms are telling us they want to make healthier choices for their families, but need help deciphering all the claims and information already displayed on products. Our ‘Great For You’ icon provides customers with an easy way to quickly identify healthier food choices. As they continue to balance busy schedules and tight budgets, this simple tool encourages families to have a healthier diet.”
Items with the ‘Great For You’ icon must meet rigorous nutrition criteria informed by the latest nutrition science and authoritative guidance from the 2010 Dietary Guidelines for Americans, US Food and Drug Administration (FDA), US Department of Agriculture (USDA) and Institute of Medicine (IOM).
The icon serves as a guide to help people make incremental changes to their diet by encouraging more nutritious food choices, according to the supermarket.
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Source: Walmart
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