Building on its nutrition guidelines established in 2006, The Walt Disney Company has became the first major media company to introduce new standards for food advertising on programming targeting kids and families.
Under Disney’s new standards, all food and beverage products advertised, sponsored or promoted on Disney Channel, Disney XD, Disney Junior, Radio Disney and Disney-owned online destinations oriented to families with younger children will be required by 2015 to meet Disney’s nutrition guidelines.
The nutrition guidelines are aligned to federal standards, promote fruit and vegetable consumption and call for limiting calories and reducing saturated fat, sodium and sugar.
Bob Iger, chairman and CEO, The Walt Disney Company, said: “We’re proud of the impact we’ve had over the last six years.
"We’ve taken steps across our company to support better choices for families, and now we’re taking the next important step forward by setting new food advertising standards for kids.
"The emotional connection kids have to our characters and stories gives us a unique opportunity to continue to inspire and encourage them to lead healthier lives.”
Source: The Walt Disney Company
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