Warburtons has bolstered its portfolio of bakery goods by adding a new 400g bread range, which is available in four variants.
Old English White is a rich and flavoursome white bread inspired by the brand’s traditional baking heritage, while Malted Grain & Seeds features a malted grained bread with poppy, millet, sunflower, brown linseed and sesame seeds. Warburton’s new Wholegrain & Oat bread contains a blend of wholegrain flour and oat flakes and the brand’s Honey Wheat bread is made with rich Mexican honey and lightly topped with bran.
Darren Littler, innovation director, Warburtons said: “We’ve used 135 years of baking expertise to carefully create our new range of loaves for those special family occasions when only a superb blend of flavours will do.
“We’re passionate about providing consumers with new and exciting products to captivate their interest in the sector which is why innovation is at the heart of everything we do.”
Warburtons’ new loaves are on sale in Waitrose and Sainsbury’s stores, priced at £1.39.
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