Based on an established and successful 10-year partnership with Korean appliance manufacturer Winix, WCD has secured an exclusive agreement to supply the Winix range of air purifiers and dehumidifiers in the UK.
Air purifiers filter all particles that can cause allergies. They also prevent respiratory problems caused by dust, pollution, bacteria, viruses and other allergens.
The other products carried by this new division include air dehumidifiers that help to combat and reduce humidity in the walls of the home or office building, through absorption.
Fred Cairns Palmer, managing director at WCD, said: “We are delighted to announce this partnership with Winix. Renowned for their excellence in product design and manufacture, we have supplied the Winix range of water coolers for many years and have grown the UK user base to around 60,000 units in the last 10 years. Based on our experience and established hydration business, we are continually evaluating new markets and expanding our brand to meet the holistic approach of personal health and well-being.
“AirandWaterDirect.com makes perfect sense. We have developed this new business portal to exclusively supply the UK market with the Winix range of environmental air purifiers and dehumidifiers.
“Our initial research shows a huge market potential for high quality air cleaners with the number of hay fever and asthma sufferers significantly increasing. Experts in immunology and allergies have stated that more than one in four Britons suffer with such conditions as compared to one in eight less than 20 years ago. Topically, as a result of the increased flooding and wet weather extremes that we are seeing in the UK, dehumidifiers are also widely sought to dry out water-damaged properties.”
Source: WaterCoolerDirect
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