Independent tea company We Are Tea has secured a place in more than 100 Mitchells & Butlers locations across the UK for five of its loose-leaf teas, following a successful three-month trial in 13 of the bar operator’s busiest sites.
We Are Tea, which ethically sources whole-leaf tea from artisan producers and hand-packs them in the UK, will offer Mitchells & Butlers customers a choice between English breakfast, Earl Grey supreme, gunpowder supreme, peppermint and super berry teas – all served at their table using We Are Tea’s unique Simplicitea infuser.
The infuser delivers the perfect cup of tea in 90 seconds and will add a real point of difference to Mitchells & Butlers’ loose-leaf offering, the London brand said.
We Are Tea founder Daren Spence said: “We are so pleased to have secured the support of Mitchells & Butlers and to be bringing our range of loose-leaf teas to their premium country pubs nationwide. Our mission is to make exceptional tea more accessible and an integral part of this mission is to upgrade the tea offering in pubs, bars and cafés, which can so often be overlooked. By launching the range, along with our Simplicitea infuser, we really hope to create an engaging guest experience with the added element of a bit of theatre.”
Mitchells & Butlers’ Holly Hewett added: “We Are Tea is a perfect fit for our premium country pubs, where we like to showcase quality food and drink and be innovative in our approach to our guest offering. We hope that the Simplicitea infuser will bring some theatre to the table and help us in our bid to make sure every visit is both memorable and special for our guests.”
© FoodBev Media Ltd 2024