Low in salt, sugar and fat, while also being high in fibre and a source of protein, Weetabix is made from 100% natural whole grain wheat.
The green flash, present across all packs from the start of September 2014, is hoped will remind shoppers of Weetabix’s health credentials.
“From listening to our customers, we know that health is one of the biggest motivating factors in their decision making process,” said senior brand manager Claire Canty. “As such, we wanted to make it easier than ever for people to remember that when it comes to providing a nutritional and tasty start to the day, Weetabix really is the number one choice that the whole family can enjoy.”
© FoodBev Media Ltd 2024