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Weetabix invests £7m in Big Day Launch
Weetabix has kicked off a new £7m campaign in the UK, designed to position the brand as the ideal start for dealing with a busy day.
The new campaign dramatises the role Weetabix can play in setting people up for a busy day, a promise that’s backed up by a new pack design featuring the brand’s ‘slow release energy’ credentials.
Supporting the TV ad will be a series of nationwide radio ads, smartphone initiatives, social media and YouTube activity.
Weetabix is the brand leader in the £1.5bn UK cereal category, with household penetration at 33% and a market share of 7.8%. The cereal is eaten regularly by 8.3m consumers, with 890m bowls consumed each year.
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