Wellpak has launched a new range of snack pots for fruit, which will initially be used as an alternative packaging for blueberries, cherries and cherry tomatoes.
A diversification from the traditional fruit punnet, the small pots feature peel-off lids and could appeal to consumers that are conscious of the recommended intake of five daily portions of fruits and vegetables. Recent surveys, Wellpak said, point towards an increasing trend to switching to healthier snacks, particularly among the 18–24 age demographic.
Available to retailers now, the product innovation follows market analysis that suggests consumers are moving away from traditional packaging offerings for fruit, and moving towards either larger containers or smaller, single-serve pots.
Wellpak sales director Simon Lane said: “We’re all aware that we should be eating five portions of fruit or vegetables a day but we’re all so busy that it’s hard to find time to prepare it, or to grab a healthy snack when you’re on the move. We’re hoping our snack-pots, which each contain one of your five-a-day, will change that.
“Wellpak is a proactive company that prides itself in having a great deal of foresight, so we’ve been planning the snack-pots for some time. Fortunately for us though, market data suggests our diversification into snack-pots now goes hand in hand with a trend everyone in the fresh produce industry is talking about: single-portion packaging. It’s good to be ahead of the curve.”
© FoodBev Media Ltd 2017