Wessanen UK has invested in a new outdoor advertising campaign for its Clipper brand of organic tea.
The company has not said how much it is investing, but the figure amounts to a ‘record spend’ for the brand. It follows impressive performance from Clipper, with 11% sales growth in the last 12 months that outperforms the category average.
The digital screens will appear in locations across the UK.
The new advert draws on the idea of Flavour that Sings and features colourful artwork – including a teapot surrounded by gramophones, teacups and flowers in a kaleidoscopic pattern to represent the burst of flavour in each cup.
“We select the best leaves for tea that hits all the right notes,” the adverts claim.
The eye-catching screens will target tea-drinkers in the UK, particularly in London, and will run for 14 weeks.
Clipper Teas brand controller Adele Ward said: “The burst of colour and life in our new Flavour that Sings campaign artwork represents that moment when you first take a sip of Clipper tea and the amazing flavour hits you. It’s like a burst of beautiful song that breaks the silence.
“We believe in this impactful campaign, and anticipate that it will drive further consumer interest. Our brand proposition is offering natural, fair and delicious hot beverages for all to enjoy, and we have built a solid reputation for our incredible depth of flavour – depicted beautifully by our new campaign.
“We are proud to champion the black tea category and are also confident that ours is the best for flavour.”
The outdoor creative will form part of a wider integrated campaign for the brand, in conjunction with its new creative agency, Aesop.
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