Wham Rocket from Tangerine Confectionery is raspberry flavoured, yet combined with sour sherbet and served with a raspberry flavour foam dipping stick.
The Rocket comes at a time when the sours market is showing great growth at 15% year-on-year. Popularity of sherbet formats is also evident, with products such as Barratt Sherbet Dip Dab and Sherbet Fountain in growth 10% year-on-year.
The launch will be supported by a marketing campaign, including PR and social media activity, which kicks off just in time for bonfire night. RRP in the UK is 45p.
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