News Published on 17 Jul, 2009
Whisky rises in popularity thanks to Boston Legal TV show
Filed by Shaun Weston
The likeable rogue of a popular TV show has led to an increase in New Zealand whisky sales, according to an industry expert.
The Whisky Shop in New Zealand
Managing director of The Whisky Shop, Bart Burgers, believes that Boston Legal’s Denny Crane has popularised whisky and created a more diverse market. He said the glass of whisky enjoyed on the balcony by Denny Crane and partner Alan Shore at each episode’s end has led to a revival in popularity for the spirit.
“Thanks to the important role whisky played on the show, people see the drink as representative of taste, power and intelligence,” said Burgers. “Its influence has been huge.”
He adds that whisky is also becoming popular with young professionals and women: “Whisky used to be an ‘old man’s’ drink, but lately it has become popular with people in their 20s and 30s because it makes a very good base for cocktails.”