WhiteWater comprises spring water with natural caffeine and electrolytes, and no calories, additives or preservatives.
The brand was launched at the Dalt Vila music festival in Ibiza in May 2014 and is using its reputation and popularity in the ‘White Isle’ as a springboard for a wider launch.
In darkness (and in particular, exposure to UV light), the pack is transformed, glowing electric blue. This special finish is achieved by gravure printing in four colours, including a UV Glow in the Dark and luminescent ink effect.
The 360° coverage of the sleeve maximises the available landscape of the attractive, curved 500ml bottle to help create a strong brand identity.
“We needed to create a pack that reflected the values of our brand and conveyed its 24-hour nature, in particular the change when day turns into night,” said ANtony Harrison of In2 Rehab Brands. “The glow-in-the-dark effect works fantastically well and creates a great buzz among party-goers.”
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