Founded in 1996, Wholebake employs 104 people at its sites in Corwen and Wrexham in North Wales.
Wholebake, which manufactures and markets its 9bar brand, as well as co-packing for other growing brands, has experienced rapid growth in sales in recent years, with over 50% growth again so far this year.
Bridges identified Wholebake as an ideal investment for its fund with the potential to deliver strong returns for investors as well as impact, through significant job creation and by supporting the growth of the healthier snacking sector.
Bridges has strengthened the management team with the appointment of Jaclyn Kelly as CFO. Kelly was until recently FD of Soreen before it was acquired by Samworth Brothers earlier this year. In addition, Peter Farquhar, former CEO of Dorset Cereals and chairman of Clipper Teas, has been appointed to the board as a non-executive director.
Bridges is backing the existing management team, Mark Gould (CEO) and Richard Shaw (operations director), who will continue to drive the business forward.
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