Wild Knight ultra-premium English vodka has teamed up with independent British wine and spirit merchant Hammonds of Knutsford to spread the brand’s reach further, just three months after launching.
Made in East Anglia from Norfolk barley, Wild Knight vodka is a smooth, soft and characterful vodka with a long finish that can be enjoyed with food, over ice or sipped at room temperature.
Distribution in the on- and off-trade is a key strategy for the success of Wild Knight vodka, so a partnership with wines and spirits wholesaler Hammonds of Knutsford will act as “a great step for the brand”. Hammonds of Knutsford has over 1,000 customers nationwide in the on- and off-trade sectors, as well as dealing with many of the independent wholesalers across the UK. It is hoped that its wide-ranging customer base will secure new listings for Wild Knight vodka on back bars up and down the country.
“We are very excited to be working with Hammonds of Knutsford,” said Matt Brown, co-founder of Wild Knight English vodka. “We want our brand to be available in top-end bars and restaurants throughout the country, as well as high-end retailers. We hope our partnership will enable us to do just that.”
Tim Dunlop of Hammonds continued” “I think there’s a real opportunity in the marketplace to create a new audience for ultra-premium English vodka. Wild Knight is different to other vodkas on the market: it has fantastic provenance, a great back story and the quality is second to none. We look forward to offering it to our customers.”
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