Wild has identified a trend for soft drinks that feature single-variety fruits. The company's new concepts with juice from a single kind of fruit includes Golden Delicious apples and Valencia oranges.
- Listen to this podcast about Wild's coconut water concept.
Golden Delicious is the world's most popular apple variety. Wild's new concept features 15% apple juice from Golden Delicious concentrate.
In the soft drink sector, orange is one of the most popular flavours in the world. Wild's Valencia Orange product is available in 3% and 12% juice content.
Source: Rudolf Wild GmbH & Co KG
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