The range contains only natural ingredients such as oats, fruit and nuts, has no added sugar and are suitable for vegetarians and vegans.
Wild Trail is the brainchild of ex-farm-shop owner Gordon Leatherdale, who became aware of the high sugar and fat content in most bars available and so in 2010 set up Wild Trail with the idea of producing healthier alternatives.
“The new whole grain range is targeted at those consumers looking to reduce sugar and fat in their diet while still feeling sustained,” he said. “The range comes in Orange Oatie, Berry Granola and Cherry Crumble and we plan to add more flavours later.”
Packed in shelf-ready, brightly coloured boxes of 20 x 35g bars, which have a recommended retail price of around 79p with a shelf life of 12 months.
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