Tetra Pak and Greencroft Bottling Company, part of the Lanchester Wine Group, have entered a partnership which means that - for the first time ever - wine can be packed in cartons in the UK.
This development, revealed at the London (UK) International Wine Fair, brings significant benefits - including commercial, logistical and environmental benefits - to wine brands, importers and retailers, according to the company.
Mark Satchwell, MD at Greencroft Bottling Company, said: “The Tetra Pak carton is a really credible alternative to the glass bottle. The materials are much lower cost and the final product is extremely space-efficient, meaning more products can be merchandised on-shelf, maximising return per square foot of selling space.
"Cartons also provide strong on-shelf appeal which helps to present clear brand and tier-differentiation. While branding on bottles is usually limited to two labels, Tetra Pak cartons offer a 100% printing surface area, meaning multiple branding opportunities for customers.”
Tetra Pak cartons are low-carbon and made primarily from a natural, renewable resource – wood in the form of paperboard - and over 1.5 billion of its cartons in the UK and Ireland are made using FSC (Forest Stewardship Council) certified board. Cartons are therefore a sustainable packaging choice for the wine industry.
Source: Tetra Pak
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