Wines of Portugal has announced the launch of a neck-tag promotion to support sales and drive further awareness of Portuguese wines in independent retailers across the UK.
The specially designed neck–tag will offer consumers the chance to win a three-day trip for two to Portugal, throughout the months of September and October, and the store manager who sells the winning bottle will also win a trip to Essencia do Vinho in Porto in 2016. The free neck-tags will be available to all retailers and importers who would like to take part.
To enter, consumers are required to purchase a bottle of Portuguese wine with a promotional neck-tag featuring the unique code. This code should then be entered and verified online. The company will be producing 15,000 bespoke neck-tags and additional point of sale materials to support the promotion.
Wines of Portugal marketing director Nuno Vale said: “To date, independent retailers have played a key role in promoting the diversity and variety of Portuguese wines to the UK market. This neck-tag promotion has been designed to support their efforts in continuing to grow awareness and engagement and amongst consumers.”
© FoodBev Media Ltd 2024