Ben & Jerry’s has added Winter Berry Brownie to its Classics range of ice cream. It contains Fairtrade vanilla ice cream with chocolate brownie pieces and raspberry-blackberry swirls. See also Ben & Jerry’s Greek Frozen Yogurt.
The packaging format is the same as the standard 500ml products, but with a hint of wintery style including snowflakes on the lid to highlight the seasonal offering and create differentiation from the rest of the range on-shelf.
Ben and Jerry’s Winter Berry Brownie has an RRP in the UK of £4.49.
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