The efforts will use a range of methods, including internet resources, mobile phone technology and micro-finance to focus on providing cocoa farmers with needed information to increase the quality and quantity of their cocoa yields.
The announcement came as WCF’s board met in Washington DC on the eve of the organisation’s 23rd Partnership Meeting, which is bringing together the world’s leading public and private sector experts on cocoa.
“Our commitment to cocoa sustainability is rooted at the source, with farmers, farms and cocoa communities,” said Bill Guyton, WCF president. “These new efforts across the globe by WCF to ensure cocoa sustainability will directly benefit cocoa farmers by the tens of thousands. They also continue our tradition of public-private partnerships that combine the best in government support, with serious financial commitments from the private sector.”
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