This represents a boost in business for Novelis, the leading supplier of aluminium can stock for the beverage can market in South America.
Novelis also owns and operates Brazil’s largest aluminium recycling facility, providing closed-loop recycling capacity for those used beverage cans.
According to studies conducted by Nielsen, during a typical World Cup, the consumption of beer alone could reach 20% above normal levels in households where people are watching the games. Combined with record consumption of soft drinks and other beverages, Novelis estimates total can consumption will surpass the two billion mark.
Brazil has a 98% recycling rate for beverage cans and is the world leader in aluminium can recycling.
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