World of Zing has revamped its Spirit of Zing cocktail range with new recipes and packaging as it targets the premium beverage sector.
The new look is now available in five variants: blackberry and tamarind spiced rum spritz; Bordeaux aged Negroni; steel aged Manhattan; Persian lime and nori Margarita; and bitter orange, strawberry and ginger spritz.
Originally launched in 2014, each flavour has a subtle recipe update as well as new branding created by design agency Springetts.
It has also been given a new ‘flavour beyond ordinary’ positioning, which brings to life how the products are designed to help consumers ‘turn the ordinary to something extraordinary using simple ingredients and techniques’.
World of Zing founder Pritesh Mody, said: “With premium spirit and cocktail sales seeing a sharp and consistent rise in on-trade sales in recent years, the Spirit of Zing range closes the loop in off-trade drinking trends by offering hand-crafted bartender quality cocktails for the home drinker.
“Indeed, the range takes popular classics such as the Negroni and Margarita to the next flavour level by adopting the kind of unique production process and innovative ingredients only seen at the UK’s leading bars.
“The striking new branding and design completes the experience by capturing the excitement of the product and providing some serious on-shelf and bar impact.”
The spirits are on sale in the UK with a recommended retail price of between £22 and £27.
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