Wrigley updates its Extra and Extra Ice Mints branding

Shaun Weston30 Jul 2012

Wrigley is introducing a new look for its Extra and Extra Ice Mints range.

Packs also include a 'kind to teeth' on-pack message, which highlights its status as being endorsed by the British Dental Health Foundation.

Extra is the number one breath freshening brand in the UK. Extra Mints is worth £8.3m and is growing ahead of the category at +16.2% year-on-year.

.