Xyience Xenergy, the official energy drink of the UFC, continues to increase its presence on the East Coast, this time in a deal with BJ's Wholesale Club.
The relationship puts the sugar-free, zero-calorie energy drink in nearly 200 club stores in 15 states (US). Starting in early February, Xenergy will be available to BJ's shoppers in two-flavour variety 12-packs: Xenergy Premium Mango Guava and Cran Razz.
Reuben Rios, Xyience vice-president of US sales, said: "The East Coast continues to be an important focus for Xyience, and our relationship with BJ's Wholesale Club is a big win for our brand. Their team understands our brand's unique appeal to the fitness lifestyle and embraces a grassroots approach to marketing, which will result in big success on the retail floor."
The news comes on the heels of Xyience's renewal with its national brand agreement with Circle K and several new distributor relationships in the New York Metro area, which add to the brand's reach on the East Coast.
Source: Xyience Xenergy
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