Xyience enters deal with BJ's Wholesale Club Deal

Rebecca Prescott14 Feb 2012 (Updated 28 Feb 2013)

Xyience Xenergy, the official energy drink of the UFC, continues to increase its presence on the East Coast, this time in a deal with BJ's Wholesale Club.

The relationship puts the sugar-free, zero-calorie energy drink in nearly 200 club stores in 15 states (US). Starting in early February, Xenergy will be available to BJ's shoppers in two-flavour variety 12-packs: Xenergy Premium Mango Guava and Cran Razz.

Reuben Rios, Xyience vice-president of US sales, said: "The East Coast continues to be an important focus for Xyience, and our relationship with BJ's Wholesale Club is a big win for our brand. Their team understands our brand's unique appeal to the fitness lifestyle and embraces a grassroots approach to marketing, which will result in big success on the retail floor."

The news comes on the heels of Xyience's renewal with its national brand agreement with Circle K and several new distributor relationships in the New York Metro area, which add to the brand's reach on the East Coast.

Source: Xyience Xenergy