Xyience has revealed an exclusive preview of three non-carbonated beverages that combine energy with other beverage formats: hydration, tea and lemonade.
New Xenergy + True Hydration, Xenergy + Tea and Xenergy + Lemonade debuted at Xyience’s booth at the 2012 NACS Show in Las Vegas.
The drinks are packaged in Xenergy’s signature 16oz silver can that’s been modified to better communicate the brand’s core proposition: a sugar-free, zero-calorie, vitamin-fortified energy beverage that's made with only natural flavours and colours.
The new beverages will launch in lead markets in the Western and Midwestern US in early 2013. Other regions will follow. The average retail price for a single can is $2.29 to $2.79.
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